Faculty of Management and Information Sciences

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Browsing Faculty of Management and Information Sciences by Author "Supervisor Dr. Irum Sheikh"

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    The Relationship of Clothing with Self -Image and Personal Identity of Different Clothing Style Personalities
    (College of Home Economics, University Of Peshawar., 2015) Bakht Shahida Gillani; Supervisor Dr. Irum Sheikh
    This study is conducted for the purpose of finding out relationship of clothing with self-image and personal identity among different clothing style personalities. Clothing is a reflection of our personality. There was great clothing variation among different clothing personalities. A sample of 150 non working, and 150 working women from Govt., semi Govt., and private colleges, schools, offices, and hospitals were selected for the study. The respondents were selected on the basis of their availability through convenient sampling technique. In the first phase scrutiny of participants was based upon the clothing checklist based on six different choices regarding their dresses and accessories. In the second phase, the respondents were investigated for finding the relationship of their clothing choices with their self-image and personal identity. Rosenberg self-esteem scale RSES and self constructed questionnaires were used. Classic, Dramatic, and Natural Style Personalities scored higher on both the scales than Romantic, Ingénue, and Gamin Style Personalities. To test the hypothesis, t-test was used that showed significance between Classic Style, Dramatic Style, and Natural Style Personalities (Group-I) and Romantic Style, Ingénue Style and Gamin Style Personalities (Group-II). It was found by this study that our clothing choices are directly related to personality traits and self-image. The changing impact of age and socioeconomic status on clothing among different Clothing Style Personalities was worthy of consideration in the study.