Scenting Symbolism: A Graphic Design Tribute by AGORRA Perfumes to the Artistic Legacy of Pakistani Masters
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Date
2026
Journal Title
Journal ISSN
Volume Title
Publisher
DEPARTMENT OF ART & DESIGN
Abstract
In the fiercely competitive fragrance market of today, branding is absolutely essential for building consumer recognition, emotional connection, and participation. A well-developed brand identity helps products to convey their values, attitude, and cultural relevance while building a strong market presence. The study called "SCENTING SYMBOLISM: A Graphic Design Tribute by AGORRA Perfumes to the Artistic Legacy of Pakistani Masters" looks at how to make a high-end fragrance line that honors Pakistan's artistic heritage by means of modern branding and design.The study looks at how art, branding, package design, and visual communication interact inside the fragrance sector. Using symbolism, typography, color psychology, illustration, and promotional design, it explores how creative inspiration might be turned into significantbrand experiences. Additionally, the research looks at how cultural legacy helps to define current brand identities and examines current luxury fragrance brands to determine the graphic components that support effective market positioning.Using a practice-based design methodology, a whole scent branding system was created based on the results. The initiative encompasses logo development, brand identification development, perfume packaging design, promotional posters, brochures, standees, banners, and supporting marketing tools. Inspired by famous Pakistani artists Sadequain, Jamil Naqsh, and Hajra Mansoor, three scents were developed. Symbolic elements included the raven, pigeon, peacock, and moon motifs were used to visually depict the creative themes connected with every scent.This research shows that combining cultural legacy with modern branding results in unique and meaningful product identities. The initiative underlines the importance of graphic design as a strong communication tool able to turn creative stories into interesting consumer experiences. All things considered, AGORRA offers a coherent luxury scent brand that advances Pakistani creative legacy while delivering a contemporary and aesthetically fascinating aroma experience.