THE APPLICATION OF RASTER GRAPHIC IN DEVOLPINGAN ADVERTISING AND PUBLICITY CAMPAIGN OF NEWLY LAUNCHED PERFUME BRAND ARMAGHAN

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dc.contributor.authorABID ULLAH
dc.contributor.authorSupervised By: Ms. Farah Javrd
dc.date.accessioned2026-07-27T07:29:32Z
dc.date.available2026-07-27T07:29:32Z
dc.date.issued2026
dc.description.abstractThis study explores “The Application of Raster Graphics in Developing an Advertising and Publicity Campaign for Newly Launched Perfume Brand Armaghan”. Raster graphics play a significant role in modern visual communication by enabling designers to create detailed, high-quality, and visually appealing promotional materials. The primary objective of this research is to examine how raster-based design techniques can enhance brand identity, product presentation, and audience engagement within the perfume industry. The study focuses on the development of a complete advertising campaign for Armaghan, including posters, social media advertisements, standees, packaging visuals, and other promotional materials. Through the use of raster graphic software and digital design principles, the campaign emphasizes product aesthetics, luxury appeal, and effective communication of the brand’s values. Elements such as color schemes, image manipulation, typography, lighting effects, and composition are analyzed to demonstrate their impact on consumer perception and purchasing behavior. A qualitative design approach was employed to evaluate the effectiveness of raster graphics in creating compelling visual content. The findings indicate that raster graphics provide designers with extensive creative flexibility, allowing for realistic imagery, enhanced product visualization, and strong emotional connections with target audiences. The study concludes that raster graphics are an essential tool in contemporary advertising and publicity campaigns, particularly for newly launched brands seeking to establish a distinctive market presence. The Armaghan campaign demonstrates how strategic application of raster graphics can contribute to successful brand awareness, customer attraction, and overall marketing effectiveness.
dc.identifier.urihttp://repository.uop.edu.pk/123456789/480
dc.language.isoen
dc.publisherDEPARTMENT OF ART AND DESIGN
dc.relation.ispartofseries100030
dc.titleTHE APPLICATION OF RASTER GRAPHIC IN DEVOLPINGAN ADVERTISING AND PUBLICITY CAMPAIGN OF NEWLY LAUNCHED PERFUME BRAND ARMAGHAN
dc.typeThesis
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