DEVELOPING CORPORATE IDENTITY: A VECTOR GRAPHIC APPROACH TO THE REBRANDING AND PROMOTION OF THE LOGISTICS FOR NUCLEUS CONSULTANTS
| dc.contributor.author | MUHAMMAD MUSTAFA | |
| dc.contributor.author | Supervisor:Ms. Farah Javrd | |
| dc.date.accessioned | 2026-07-27T10:35:47Z | |
| dc.date.available | 2026-07-27T10:35:47Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | In today's competitive business environment, a strong corporate identity is essential for building trust, recognition, and a professional brand image. A well-designed visual identity helps organizations communicate their values, services, and mission effectively to their target audience. This study, titled “Developing Corporate Identity: A Vector Graphic Approach to the Rebranding and Promotion of the Logistics for Nucleus Consultants,” focuses on creating a modern and cohesive brand identity that reflects the company's professionalism and expertise in the logistics and consultancy sector. The research explores the importance of corporate branding, visual communication, logo design, typography, and color psychology in shaping a successful brand image. It also examines how vector graphics can be used to create flexible and high-quality visual assets that maintain consistency across different media platforms. Existing branding practices within the logistics industry are reviewed to understand the visual elements that contribute to effective brand recognition and communication. Based on the findings, a complete corporate identity system is developed for Nucleus Consultants through a practice-based design process. The project includes logo development, stationery design, brand guidelines, promotional materials, and digital branding assets. Each design element is carefully created to represent the company's values of reliability, efficiency, professionalism, and growth. This study demonstrates that a strong and consistent visual identity can improve brand visibility, strengthen customer trust, and enhance market presence. The project highlights the role of vector graphic design as an effective tool for creating professional branding solutions that support business growth and communication objectives. Overall, the rebranding of Nucleus Consultants presents a fresh and recognizable identity that effectively promotes the company's services within the logistics industry | |
| dc.identifier.uri | http://repository.uop.edu.pk/123456789/485 | |
| dc.language.iso | en | |
| dc.publisher | DEPARTMENT OF ART AND DESIGN | |
| dc.relation.ispartofseries | 100034 | |
| dc.title | DEVELOPING CORPORATE IDENTITY: A VECTOR GRAPHIC APPROACH TO THE REBRANDING AND PROMOTION OF THE LOGISTICS FOR NUCLEUS CONSULTANTS | |
| dc.type | Thesis |