AN INFOGRAPHIC POSTER CAMPAIGN ON CONTROLLED DIET FOR MUSCLE BUILDING OF BODY BUILDERS THROUGH ILLUSTRATIONS GRAPHIC
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Date
2026
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Journal ISSN
Volume Title
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DEPARTMENT OF ART AND DESIGN
Abstract
Bodybuilding requires not only regular physical training but also a well controlled diet to support muscle growth, recovery, and overall performance.However, many bodybuilders and fitness enthusiasts often lack adequate knowledge regarding proper nutritional planning, balanced food intake, and healthy dietary practices. Misinformation from social media and unreliable fitness sources frequently leads individuals to adopt ineffective or unhealthy eating habits. Therefore, there is a growing need for educational materials that communicate bodybuilding nutrition in a clear, engaging, and accessible manner.This study focuses on the design and development of an infographic poster campaign on controlled diet practices for muscle building among bodybuilders through illustration graphics. The primary aim of the project is to create visually appealing and informative posters that increase awareness about the importance of nutrition in achieving fitness goals. The research explores the relationship between controlled dietary habits and muscle development while examining how visual communication can effectively deliver health-related information.A mixed-method research approach was employed, including surveys, interviews, and the analysis of existing fitness and nutrition awareness materials. Data were collected from bodybuilders, gym members, and fitness enthusiasts to identify their dietary knowledge, challenges, and information needs. The findings revealed that many participants understood the importance of exercise but lacked comprehensive knowledge regarding nutrient balance, meal planning, and dietary control. Participants also expressed a preference for visually engaging educational materials that simplify complex nutritional information.Based on the research findings, a series of infographic posters was designed using illustration graphics, effective visual hierarchy, appropriate color schemes, and clear typography. The poster campaign communicates essential information about protein intake, carbohydrate consumption, hydration, meal timing, and healthy musclebuilding practices. The use of illustrations and infographic lements helps improve understanding, retention, and audience engagement.The study concludes that infographic poster campaigns can serve as an effective visual communication tool for promoting controlled diet awareness among bodybuilders. By combining nutritional education with creative illustration design, the project contributes to healthier lifestyle practices and supports informed decision making regarding muscle-building nutrition.