MUHAMMAD ROHAIL BACHASupervisor: Ms. Farah Javed2026-07-302026-07-302026http://repository.uop.edu.pk/123456789/532In today's competitive marketplace, a strong corporate identity is essential for building customer trust, brand recognition and a professional image. A well-designed visual identity helps businesses effectively communicate their values, products and mission to their target audience.This study, titled “Rebranding of Herbal Oasis” focuses on developing a modern and cohesive brand identity for Herbal Oasis, a company specializing in herbal and natural wellness products. The project aims to create a fresh and recognizable visual identity that reflects the brand's commitment to quality, wellness and natural living while strengthening its position in the market.The research explores the importance of corporate branding, visual communication, logo design, packaging design, typography and color psychology in creating a successful brand image. It also examines how vector graphics can be used to develop scalable and high-quality visual assets that maintain consistency across various print and digital platforms. Existing branding practices within the herbal and cosmetic industry are reviewed to identify the visual elements that contribute to effective brand recognition and consumer engagement.Based on the findings, a complete rebranding system is developed for Herbal Oasis through a practice-based design process. The project includes the redesign of the company logo, product labels, packaging boxes, brand guidelines and promotional poster designs. Each design element is carefully created to represent the company's core values of purity, wellness, sustainability and natural beauty while ensuring a consistent visual identity across all branding materials.This study demonstrates that a strong and consistent visual identity can enhance brand awareness, improve customer trust and increase market competitiveness. The project highlights the role of vector graphic design as an effective tool for creating professional branding solutions that support marketing objectives and business growth. Overall, the rebranding of Herbal Oasis presents a modern, attractive and memorable identity that effectively promotes the company's herbal products and strengthens its presence in the wellness and personal care industry.enThesis